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Marketing Matters: It's Time to Spotlight Your Clinic

With the approach of Autumn, many Healthstat clients are gearing up for the 2020 benefit open enrollment season. Still others are hard at work in their School Districts facing a brand-new school year. Whichever scenario sounds like yours, now is the perfect time to pump up the volume on your employee health center and position it as a cornerstone in your total rewards package. After all, it’s a benefit that’s specifically designed to root for your employees’ all-around success, taking on real-life, real-work challenges with a healthy, can-do outlook. So, in the back-to-school spirit, our Client Services team is offering 10 lessons we’ve learned in how to engage your employees to take advantage of the benefits of your Healthstat health and wellness center.

1. Say It Out Loud. Say It Again.

Make health center information easy-to-find and conspicuous! That goes for new hires just coming on, and for employees of long tenure. Don’t let out of sight mean out of mind. Even if you think people know everything there is to know about their health center, this is a great time to remind everyone of the hours, the costs (if there are any), and the full range of services they can access quickly and conveniently. We know our health centers are successful when people come to us first, whether it’s with a medical issue or just a question. And now that summer’s coming to its close, it’s time to get back to our routines. That makes for a great opportunity to check in with a check-up. We can all use a boost to reset the healthy habits that will carry us through the winter. Your health and wellness center is a perfect place to find it!

Pro Tip: Add a clinic brochure to your new hire packets. Your Healthstat account manager can assist in creating this.

2. Show People What Savings and Success Look Like

Patient testimonials and success stories highlight tangible benefits of the clinic. Consider publishing data like financial savings to encourage enrollment in plans that include access to the health center. Testimonials from patients will communicate the care, respect and support our clinicians deliver every day. Common themes in patient success stories tend to include, “I wish I had done this sooner,” and “If I can do this, anyone can,” while testimonials also feature praise for being seen quickly, appreciation of money saved, and recognition of the quality, personal care received. These bear the authenticity of coming from a co-worker. At the same time, open enrollment and a new school year are both great times to reinforce strong executive support for clinic utilization.

3. Update Your HDHP

Your Healthstat account manager can help you set the right fair market value assessment for co-pays to go along with your HDHP. And did you know that the Internal Revenue Service has added care for several chronic conditions to the list of preventive care benefits that may be provided by an HDHP without first satisfying an annual deductible? This expansion of prevention benefits impacts employees with chronic conditions including depression, diabetes, asthma, heart disease and high blood pressure. Help your employees understand how HDHPs operate, and how the change to the IRS rules will impact an individual with a chronic condition.

4. Keep Your Healthstat Account Manager in the Loop

Ensure that any new benefits or changes to the clinic are communicated to your Healthstat Account Manager. This will help us be responsive to your needs while providing the best information to our patients in your health center.

5. If There’s a Fair, We’ll Be There

Encourage your company to hold health fairs or benefits fairs as well as information sessions to get the word out…and invite Healthstat to be there! If you plan in-person meetings to roll out your new benefits package, don’t forget to show your own support for the Healthstat health center. And we can be there, too. A Healthstat provider or account manager can provide information while helping your employees feel comfortable, confident and as welcome in our clinics as they truly are.

6. We’re Part of Your Total Package

Your Healthstat clinician is an excellent resource for referring to other benefit programs, including those offered by your insurance carrier. Our clinicians can coordinate with other resources you make available to maximize all the benefits available to an employee and make sure that money isn’t being left on the table. As providers bound by confidentiality, we’re in a great position to share with an employee exactly what benefits are available for their specific condition or circumstance. It’s the kind of trusted resource that’s worth everything to an employee.

Pro Tip: Make benefits programming resources available to your clinic staff. They can review these with patients for easy referrals.

7. HRAs Drive Participation

If you don’t already offer them, know that annual health assessment and biometric screening events are often the first step to increasing clinic usage. Healthstat’s professional health assessment team will come to your location and provide friendly, efficient service. Consider offering a fingerstick test that delivers results while still at the event and having your clinician or a Healthstat health coach on-hand to answer questions once people know their numbers.

8. Done Right, Incentives Work

Healthstat has a standard incentive and participation-based wellness program where we look at an annual health assessment and then recommend how often someone should visit the health center based on his or her current health status. And we know from our national data that we see the best engagement across clinics when this program is combined with Healthstat’s targeted outreach efforts. We’ve become expert at designing incentive programs that work well for our clients and their employees. Using the guidelines below, we can help you plan for an incentive program that will communicate the right message and engage your employees.

Quick Tips for Building an Effective Incentive Program

The following are five quick tips to help you build your incentive program:

Know Your Audience

There are many options for designing wellness programs with incentives. When you partner with an experienced provider like Healthstat, we can walk through suggestions to help you design a program your employees will respond to favorably. And remember, the full program doesn’t have to be implemented all at once. You can consider using a phased approach that builds over time.

Know Your Definitions

An incentive program is a wellness program, not a sick care program. Visits should be coded correctly so your employee can receive credit while you comply with legal definitions.

Give Ample Notice

Introduce an incentive program with enough time for people to learn about it, ask questions and plan their participation.

Communication is Key

Communicate clearly in plain language about your incentive plan so people can understand the facts of it. Make sure your staff is in the loop and can answer any questions. Let people know you care about them and want them to succeed.

Test Your Infrastructure

Make sure you have the details of the administration of your incentive program organized in advance. Work with your vendor partners, including Healthstat, to develop any reports and documentation you will need, and plan for the ongoing process of managing the incentive.

9. What Matters to You, Matters to Me

Healthstat strives to create a great patient experience with every visit to our health centers. Find out what’s important to your employees, then reinforce the fact that they’ll find it in our clinics. Our patient surveys help tell that story. For example, if privacy and confidentiality are especially important in your work setting, let your employees know how our patients score us in protecting privacy (spoiler alert: our results are impeccable!). Your Healthstat health center is dedicated to serving your employees and it’s there to make them feel most welcome. Don’t underestimate how refreshing that can be compared with a complex medical system that too often leaves people feeling anxious and disconnected.

10. When It’s Time, Broaden Your Scope

Have you considered the range of services Healthstat can offer that will return value to your health benefit? Some of our most popular additions are also the biggest money-savers for employers and employees alike, such as physical therapy services, health coaching and onsite medication dispensing. Use this time to explore the possibilities with your Healthstat Account Manager. And whatever the scope of your current program, let people know that the health center at work does much more than give you flu shots and treat you if you get sick or injured while on the job. It’s a center for healthier living and addressing the needs of the whole person.

Open enrollment season is the chance to re-answer the question “What is our clinic for?” So, use this time to remind your workforce that the clinic is a benefit. It’s not just a clinic for sickness and injury but a comprehensive solution for total health and wellness that includes incentive programs, seminars, and personalized health plans for every eligible employee and their dependent(s).

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